Friday 5 November 2010

Analysing the magazine advert for the album #2



Analysing the magazine advert for the album #2

Sarah Blasko: As Day Follows Night

The advertisement is found in Mojo magazine, it being in mojo magazine may suggest that it is alternative genre album that may not be able to be pigeon hold for a certain genre, this is because Mojo is a music magazine that normally advertises and reviews music of most rock and alternative music, Mojo is defiantly not a commercial magazine for music. This advert is taking up a whole page which may suggest that it is a important or a highly anticipated album. The target audience for this album may be for a more sophisticated and/or elder generation, this is because as opposed to a magazine such as smash hits Mojo is not aimed at teenagers or young adults and Mojo is not commercial music.

The writing in this music advertisement is rather plain, interesting however is that the name of the Artist is in black while the writing of the album is in white. This I think is clever as the name of the album follows the name of the artist, it follows, and the artist is in black which could connote that it is night, and the album is white, this may represent day following night, just like the album name. The artwork in the advertisement is I am guessing a picture of that actual singer of the album. This picture is her face planted on rather bland background, but then there is a sudden explosion of colour. All of this could connote that the album is a explosion of new talent on a rather bland music scene, with her face being at the front of the picture suggesting that she is at the forefront of the latest wave of talent.

There is no telling when it will/was released, which is odd, but that may just suggest that it has been already released, and they are simply re-promoting it. However there are many reviews on the page and they are all either 4 or 5 stars, from various different sources, this is the advertiser trying to show it is a really well reviewed album, and that if you have not heard of it you are not really in touch with the in scene and for you to become int touch with this scene you need to buy this album.

1 comment:

  1. SOme interesting interpretations here Alex. I like how you explore possible connotations of the 'explosion of colour', but feel you could analyse the language of the text in more detail. Also think about how this will help with your own planning.

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