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Showing posts with label Planning magazine advertisement for digipak. Show all posts
Showing posts with label Planning magazine advertisement for digipak. Show all posts

Friday, 18 February 2011

Research into target audience

The Riot tapes are what I would consider a alternative rock/ Indie band band, this generally mean that they will appeal to a larger audience than other types of music, such as heavy metal. This is because there are neither pop nor rock, they are somewhere in between which leaves me to believe that an alternative/Indie band could be well suited for both demographics, this is because since this genre of music is at neither extreme, therefore I think the target age for this sort of music and therefore the band we have used would be early teens to early adult, so about 13-25 yr old would be the target audience, but I think more people would like it as the music is accessible to basically anyone. However it is difficult to pinpoint an exact group as a target audience of alternative rock/Indie as it's difficult to give a specific gender or age range or class to the alternative rock/Indie genre, as it is rapidly becoming more mainstream, with many Alternative rock/Indie bands reaching the top 10 in the music charts.

I think we would draw in a similar sort of fan base to this band as the fan base of the British band The Mystery Jets.

Friday, 5 November 2010

Analysing the magazine advert for the album #2



Analysing the magazine advert for the album #2

Sarah Blasko: As Day Follows Night

The advertisement is found in Mojo magazine, it being in mojo magazine may suggest that it is alternative genre album that may not be able to be pigeon hold for a certain genre, this is because Mojo is a music magazine that normally advertises and reviews music of most rock and alternative music, Mojo is defiantly not a commercial magazine for music. This advert is taking up a whole page which may suggest that it is a important or a highly anticipated album. The target audience for this album may be for a more sophisticated and/or elder generation, this is because as opposed to a magazine such as smash hits Mojo is not aimed at teenagers or young adults and Mojo is not commercial music.

The writing in this music advertisement is rather plain, interesting however is that the name of the Artist is in black while the writing of the album is in white. This I think is clever as the name of the album follows the name of the artist, it follows, and the artist is in black which could connote that it is night, and the album is white, this may represent day following night, just like the album name. The artwork in the advertisement is I am guessing a picture of that actual singer of the album. This picture is her face planted on rather bland background, but then there is a sudden explosion of colour. All of this could connote that the album is a explosion of new talent on a rather bland music scene, with her face being at the front of the picture suggesting that she is at the forefront of the latest wave of talent.

There is no telling when it will/was released, which is odd, but that may just suggest that it has been already released, and they are simply re-promoting it. However there are many reviews on the page and they are all either 4 or 5 stars, from various different sources, this is the advertiser trying to show it is a really well reviewed album, and that if you have not heard of it you are not really in touch with the in scene and for you to become int touch with this scene you need to buy this album.

Thursday, 7 October 2010

Analysing a magazine advert for a album


Analysing a magazine advert for a album

Tom Jones: Praise & Blame

The advertisement is found at the back of the magazine mojo, first of all the advert taking up a whole page worth of space suggests that the album is big or important album, furthermore if it is at the back the news of this advert could be seen as nearly as important as the actual cover and be seen as important as any single thing or aspect inside the magazine. Also the advert being in mojo could suggest that this album is more sophisticated and for a elder generation as opposed to if it was in a magazine such as smash hits you would expect it to be a commercial album that is intended for the younger generation.

The name of the album and artwork work very well together as in the album picture is off a church built there is a very black depre4siing background this juxtaposition could bee seen as the white church as being hope and the black background being blame, and since the album is called praise & Blame I believe that this works very well together.

The add also tells us when the album will be released and who helped work on the album e.g. producer and who the producer as worked with before the album, that is a kind of promotion in the ay they are kind of suggestion if you like the artist the producer worked with before you will love this. There is a also a quote from newspaper saying about how good the album is, also promotion as if you value what this newspaper says you will already think the album si alright as a media text you have already consumed is telling you to consume this one.