Thursday 28 April 2011

How effective is the combination of your main product with ancillary texts? Final draft

I feel that I have managed to have kept a good sense of genre between all of my media the media texts. Between the music video, album digipack design and the magazine advert I made I feel that I have managed to give a good account of what genre of music it is meant to represent, the music genre is alternative rock/ Indie.
The main product represents the genre of the music in the way that it is rather different, alternative if you will, to that of existing music videos by this I mean compared to the normal performance based music video our music video is 100% narrative. But this different I think it gives the music video that independent feel, which for me means that it fits in rather comfortably with the Indie music genre, as the whole point of alternative rock/Indie genre is to be different from everything else around
My ancillary texts were my digipak and magazine advertisement these were created using Photoshop. The similarities between me music video and these two ancillary texts is that they all share the common theme of rather darker colours, usually darker colours tend to be associated with music of a less commercial nature, alternative music is not generally seen as a commercial genre of music. This theme is shared across in all of my pieces of media work, them main product which is a music video supports this through winterish environments and with some of the scenes for the music video being in somewhat of a bland indoor area (the barn) this develop the sense of darkness and less commercial things, as more commercial music videos from a pop music genre would be happier, normally with brighter colours and more interesting areas perceived to be nicer areas, like city centres with all the bright lights and sights for the viewer to enjoy while listing to a more upbeat song.
This theme of Indie and darker colour is carried on with my digipak. The background colour is a darker one yet again to try and give this sense of independence from digipaks of a more generic type of music. Furthermore like my music video with its plain backgrounds of a more rural nature, the digipak cover itself as very little going on, this was to give a sense of how my products can be somewhat plain, I like to think this rather plain but effective feeling is shown in all of my media texts from the mina product to the more ancillary texts, they all share that feeling.
Lastly my magazine advertisement also shares these themes, there is little going on with my magazine advert but like the other there are plain colours used with very little effect to complete the sense that it is not generic main stream music. The magazine advert has a picture of the band which differentiates it from the rest of my texts as it is the first time that a picture of the band as been shown I any of my texts, so although I attempted to make my products all similar I liked to give them all a unique edge as well, this unique aspect of my magazine to the rest of my media texts is that it is the only imagine of the band on any of my work. Apart from that picture they mostly follow the same conventions, with the dark colours present in my magazine like the other media texts, in my magazine the colours are black and white, I have always liked the contrast of these two colours, black and white are colours that when out together always make a interesting contrast, and as I have mentioned before these two colours especially the black, because it is a darker less popular colour, makes the brand style that I have tried to keep up in all of my media texts.
In conclusion I feel that all of my media texts have a particular brand style that has managed to be upheld all the way through, this for me is the choice of darker colours and that they seem to be less generic feel and a more alternative feel throughout. Furthermore since to a extent that all my media texts are different to the normal pop, using products of a similar sort they stand out and will stand out together making them a good combination for each other. To conclude I eel that the combination of darker colours and my products all being against the norm to a extent make them compliment each other.

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