Analysing the magazine advert for the album #2

Analysing the magazine advert for the album #2

Sarah Blasko: As Day Follows Night

The advertisement is found in Mojo magazine, it being in mojo magazine may suggest that it is alternative genre album that may not be able to be pigeon hold for a certain genre, this is because Mojo is a music magazine that normally advertises and reviews music of most rock and alternative music, Mojo is defiantly not a commercial magazine for music. This advert is taking up a whole page which may suggest that it is a important or a highly anticipated album. The target audience for this album may be for a more sophisticated and/or elder generation, this is because as opposed to a magazine such as smash hits Mojo is not aimed at teenagers or young adults and Mojo is not commercial music.

The writing in this music advertisement is rather plain, interesting however is that the name of the Artist is in black while the writing of the album is in white. This I think is clever as the name of the album follows the name of the artist, it follows, and the artist is in black which could connote that it is night, and the album is white, this may represent day following night, just like the album name. The artwork in the advertisement is I am guessing a picture of that actual singer of the album. This picture is her face planted on rather bland background, but then there is a sudden explosion of colour. All of this could connote that the album is a explosion of new talent on a rather bland music scene, with her face being at the front of the picture suggesting that she is at the forefront of the latest wave of talent.

There is no telling when it will/was released, which is odd, but that may just suggest that it has been already released, and they are simply re-promoting it. However there are many reviews on the page and they are all either 4 or 5 stars, from various different sources, this is the advertiser trying to show it is a really well reviewed album, and that if you have not heard of it you are not really in touch with the in scene and for you to become int touch with this scene you need to buy this album.

Just thought, about how media will be dealt with in the future.

I beleive that media will actually be even more important in the future and will have to be dealt with more seriosly, by this i mean more people will probably be sent to jail and be punished for doing illeagel things online such as piracy, as in the future, it may be the exact same as stealing from a shop, and illeagel downloaders may be seen as shoplifters. just a thought. So security on sites will have to increase and be policed more, like security gaurs almost. So for me i beleive that media will huave to ebh dealt with more serilsy and particularly in protecting things online and will be policed more

How can Human Traffic be seen as a metaphor for the effects model and gratifications model of media?

How can Human Traffic be seen as a metaphor for the effects model and gratifications model of media?

Human traffic can be seen as a metaphor for both these model through the use of drugs in the film.

The effects model is the hypodermic model. This sees the audience as duped and doped. In this case the film Human Traffic film could be seen as a metaphor in the way that in the film they suggest how when on drugs a confidence boost, this may make the audience feel that the movie is almost advertising drugs, the example of this is when at a party when the characters are high they manage to socialise to people and have their confidence to do this, which they would not have normally had if they were not on drugs, this may fit into the effects model because the audience may be duped into thinking that they can take drugs in a similar situation and it would be alright to do so. However it is not so later in the film when the characters experience the come down effects of taking drugs and all the confidence is taken away and replaced with a feeling of isolation.

The gratifications model can be seen as more power to the people. This is when an audience actively seeks out media; they are typically seeking it in order to gratify a need. Human traffic cane be seen as gratifying the need in the way that drugs are represented, as in a way drugs are positively shown throughout the production maybe this is what the audience wants to see and this is why they have actively found and watched human traffic and this show signs of the use and gratifications model.

Media case study

Media case study

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Questionnaire about music videos

Circle the appropriate answer

Could you enjoy a well constructed music video even though you do not like the song?

Yes no

When looking at a music video what do you think is important?

The setting Story line The props The clothes

The band being in the video

If for some reason the band that did the song were not in the video would you really care? Yes or no and explain your answer in the lines below

____________________________________________________________________________________________________________________________________________________________________________________________________________

If the band could not be in the video what does the music video have to include to make it good?

____________________________________________________________________________________________________________________________________________________________________________________________________________

If a video had to include drugs reference or any other references that weren’t physically allowed in the video (for example, real drugs), how would you suggest they could overcome this obstacle?

Analysing a magazine advert for a album

Analysing a magazine advert for a album

Tom Jones: Praise & Blame

The advertisement is found at the back of the magazine mojo, first of all the advert taking up a whole page worth of space suggests that the album is big or important album, furthermore if it is at the back the news of this advert could be seen as nearly as important as the actual cover and be seen as important as any single thing or aspect inside the magazine. Also the advert being in mojo could suggest that this album is more sophisticated and for a elder generation as opposed to if it was in a magazine such as smash hits you would expect it to be a commercial album that is intended for the younger generation.

The name of the album and artwork work very well together as in the album picture is off a church built there is a very black depre4siing background this juxtaposition could bee seen as the white church as being hope and the black background being blame, and since the album is called praise & Blame I believe that this works very well together.

The add also tells us when the album will be released and who helped work on the album e.g. producer and who the producer as worked with before the album, that is a kind of promotion in the ay they are kind of suggestion if you like the artist the producer worked with before you will love this. There is a also a quote from newspaper saying about how good the album is, also promotion as if you value what this newspaper says you will already think the album si alright as a media text you have already consumed is telling you to consume this one.

Skills I developed from my AS year in Media studies

Skills I developed from my AS year in Media studies

I earned a vast amount about digital technology last year. The first skills I really amassed last year was knowledge of different camera techniques and how to use the digital camera to the best effect. I did a fair bit of filming when it came to making our media product last year which was an opening to a thriller film, one interesting technique that I used last year was using night vision mode on the camera in the day time, this gave a somewhat weird effect which we used when showing our flashback, this is because it gave it a somewhat dream like effect. Last year we also learnt how top record sound on the apple make, we did this to make our own ‘real’ radio segment that we put in our media thriller, we had a sound booth to do this to allow the found to sound more legitimate and have no distractions. I also used a digital camera when looking for locations of our media thriller. The good things about software last year was that since we were using new apple mac computers all the programs we used were very up to date, however the bad point for me was that we were using apple macs as I much prefer pc’s as I find them less complicated and generally nicer to use.

Creativity was a important aspect of my AS last year as we had to create our won thriller opening. I believe that I personally dealt with creativity well and came up with valuable ideas for our media product last year. The most valuable ideas I came up with last year were mostly narrative, for some reason I seem to most enjoy coming up with new ideas for storylines because I find it really exciting to see your initial ideas actually turned into a product so the whole ideas part for me is a very exciting and interesting time in any media production.

As for stuff I learnt through the research and planning of our product was through watching movies and making case studys, the case study’s to show evidence of
this will be on my other blog which was for AS level ( this is my blog for A2 media). For improvements I would like to do more secondary research as I did mostly primary last year, I believe that secondary research would be important as I would be able to see how other people analyze movies which would give me another opinion which I believe would allow me to further improve my work.

For post-production we used a the apple macs and final cut express I believe, could be wrong though, this was useful program as it is a rather more professional program than ones I have used in that past I mean this in the way that you can crop any of you clips to any size overlap frames slow/down, and add so many different effects, all in all I learnt a lot in the ways of editing, we found out about rather useful editing techniques when it comes to making the opening of a film.

I believe however that is is very hard to create a completely original median text, as there will always be a aspect that has been thought up or done by someone else somewhere in time, like when we filmed in black and white and used a flashback sequence for example, the show flash-forward did something very similar but instead of a flashback it was a flash-forward, this shows that is it hard to make something completely original. We followed to thriller conventions of building suspense in out thriller and leaving mystery about what is really happening, as this engages the audience keeps them interested and keeps them guessing, which I believe in very important because if the audience are not interested there is little point for them to continue watching. We connected with the audience by making it about a normal person in a normal house supposedly leading a normal life, this is important as the audience can relater and think, well if this is happening to them this could happen to me as well, which would as I said earlier keep them on the edge of their seat and interested.